To help launch the new cookie, the OREO Brand has enlisted the help of both OREO fans and Team DSRL, including Shaquille O'Neal, Eli Manning Venus Williams, Apolo Ohno and of course, Stufy, the DSRL mascot.
Successful new product launches are typically one of the top goals for CG executives, yet this process is one of the most complex. This month, CGT and Sopheon surveyed the industry to determine where process and technology improvements are needed most.
Like most small companies, innovation is a vital part of Snack Factory's business strategy for its Pretzel Crisps brand. Here's how the company entered the growing Bold & Spicy category in record time.
The current economic downturn has hit retail and consumer products companies particularly hard, and closely managing margin in today's environment can be a matter of life or death. Read on to find out how Solo Cup Company streamlined the end-to-end product lifecycle to tackle these market pressures head on.
The label refresh was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves.
Record sales in 2011 prove that the H.J. Heinz Company's investments in emerging markets and innovation are working as key growth enablers, even in a deteriorating economy.
