Product Innovation

The implementation is part of Kroger's Customer 1st mission, which will transform business operations to improve the customer experience and deliver the highest quality products and services.

It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.

A new solution helps the premier gelato maker select a new packaging design expected to improve its appeal to customers.

Using simple spreadsheets, Brown-Forman found it nearly impossible to manage the vast amount of information that consumers now expect and demand. Director of Product Development and Innovation, Jimmy Bookstore, reveals how Brown-Forman was able to implement a PLM solution for its innovation transformation.

Campbell's new business strategy will focus on expansion of the company's category platforms in its three core categories of simple meals, baked snacks and healthy beverages.

The investment reflects Campbell's efforts to further increase the rate of innovation across its Baking and Snacking portfolio, the company's second-largest reporting segment, which includes both its Pepperidge Farm unit and Arnott's in Asia Pacific.

This paper is the first in a series focused on the unique challenges CPG firms face in achieving profitable, revenue-generating product innovation. This paper offers principles and best practices for surmounting the road blocks to successful gated process execution.