The authors in this section focus a great deal on the pace of change in the industry, and how timing impacts innovation in the market. They explore investments in key technologies (like digital and consumer insights) that can help CG companies react quickly and stay nimble to keep their brands top-of-mind.
Many of us have grown up in the CPG industry surrounded by leaders who have worked their way up from the bottom, and understand multiple aspects of the business. These individuals have historic knowledge on how things get done.
In addition the CEOs promotion, MPOWERDs Board of Directors appointed Valarie Gelb as Chairman of the Board and appointed two new directors, Mark Sperry and Michael Pecoraro.
Target is strengthening its efforts to become a channel-agnostic retailer with mobile serving as the "front door" to its brand, while cutting thousands of jobs is part of a plan to save $2 billion over two years.
While traditional companies are still looking at improving traditional forecasting technologies and improving the rules for forecast consumption, Lora Cecere takes a different stance for managing the lifecycle.
Using the entrepreneurial spirit of a smaller company, General Mills acted on an intuition, an outside partnership and direct consumer interaction, for a quick innovation with a big impact.
