Product Innovation

For brand manufacturers, the launch of direct-to-consumer (D2C) sales channels is critical to staying competitive and represents an unprecedented opportunity to build a direct relationship with its customers.

The executive has over 15 years of general management experience in the consumer packaged goods industry across confections, beverage, food, and snacks.

Honest Tea, the nations No. 1 organic bottled iced tea, will be the first brand from The Coca-Cola Company available in K-Cup packs.

The broad makeover of the confectionery companys corporate branding includes a new global visual identity that supports its global growth vision.

Learn from companies we brought together from across the consumer goods industry for a knowledge-sharing series discussing best practices for innovation process execution and adoption.

The Baby Jockey collection for boys and girls includes bodysuits, sleep 'n play outfits, accessories and pant sets ranging in sizes 0 to 3 to 24 months.

Because it's clear that homemade still matters, McCormick is collecting and sharing mealtime stories, tips and recipes from Americans who are cooking a meal with flavor and family at its heart.

As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.