This innovative approach is expected to increase efficiencies in P&G's supply chain, putting product closer to retail and population centers as well as major transportation networks.
Since starting its G-WIN open innovation strategy in 2007, General Mills has successfully launched a wide range of new grain snacks developed in collaboration with strategic external partners.
Under the terms of the agreement, Bayer AG will acquire Mercks existing OTC business, including the global trademark and prescription rights for Claritin and Afrin.