Quaker Oats Sets New Direction for Growth

Reflecting important changes in how Americans view breakfast in their lives, The Quaker Oats Company, a division of PepsiCo Inc., is taking a broad new direction for growth focused on products and programs to help people lead healthier lifestyles.

 

Quaker will introduce two new hot cereal varieties and improvements for its category-leading instant oatmeal in stores nationwide this week. Quaker Hearty Medleys Instant Multigrain Hot Cereal and Mix-Up Creations expand the hot cereal leader into new dimensions with products for both adults and kids. Quaker also has reformulated its signature Instant Oatmeal products.

 

To support the new product introductions, Quaker will launch the "Amazing Mornings" integrated marketing campaign via national television, print, digital and social media and promotional offerings. Recognizing the importance that professional advice plays in motivating people to make positive changes, Quaker has enlisted noted lifestyle and fitness expert, Bob Harper as its Quaker "Coach" and advocate for living a healthier everyday life.

 

In his new role for Quaker, Bob Harper, fitness trainer and co-host of NBC's worldwide hit "The Biggest Loser," will contribute to the company's initiatives via Facebook, traditional publicity and motivational outreach to consumers.

 

For more information about the Quaker Amazing Mornings Campaign with Bob Harper and Quaker's new products, visit www.quakeroats.com or www.facebook.com/quaker starting Sept. 1, 2010.