Research and Reports

Bestowed upon an executive who has made the greatest demonstrable impact through the implementation and successful use of new marketing strategies, technologies and/or processes, this year's CMO of the Year winners are The Hershey Company’s Jill Baskin and e.l.f. Beauty’s Kory Marchisotto.

Measuring trade promotion effectiveness has never been a straightforward task, but today’s abrupt digital shift has tangled the webs and tightened the knots for unprecedented complexity. Learn some of the most important things consumer goods companies need to know when it comes to omnichannel revenue planning.

Each year, CGT collects nominations for CIOs who are making a business impact within their consumer goods organizations through the implementation and successful use of technology. This year, we unveil three winners; read about them here.

The evolving global market post-pandemic has created unique challenges for consumer brand manufacturers. They search for ways to stay agile while adjusting to market trends. As brand loyalty declines, consumers gravitate to customizable products, creating a greater need for product flexibility. Successfully mitigate challenges by adopting design and simulation strategies

Learn some of the most important things brands must know when it comes to digital commerce platforms and business models, including the trifecta of capabilities required to win customer experience, and why looking to digital natives for inspiration can be a big mistake.

Discover the first step to a more resilient end-to-end supply chain.

The pandemic has forced CGs to rapidly adjust to changes in demand and other supply risks. This means leveraging technology to spark a transformation that involves reimagining business with a futuristic consumer in mind. Read on to learn more.

Demand for an ever-changing wider variety of higher quality personalized products is heating up. So, too, is the pressure to produce top-caliber products at a lower price. Digitalization is the key to successfully overcoming these challenges, with digital twins playing a starring role. Learn how.