Research and Reports

Extended Enterprise: Securing the Future in Consumer & Retail
This KPMG paper examines today’s third-party risk management challenges for consumer and retail organizations. Learn more about the challenges and explore emerging solutions for implementing modern supplier ecosystems designed to reduce risk, build trust, improve privacy, drive ongoing innovation, and manage compliance.
Sponsored
Wiser Brand Benchmark: Shopper Insights - Consumer Household Products
What’s working (and what isn’t?) for brands inside brick-and-mortar stores? Which companies are capturing shoppers’ attention? Offering the best prices? Appealing packaging? See which consumer household products are resonating with shoppers in these critical areas. Brands inside include Clorox, Lysol, Dawn, Gain, and many more.
Sponsored

Will Work-From-Anywhere Work for Consumer Goods?

As businesses start to open up again, consumer goods executives are grappling with the changes of today's new work settings, balancing the environmental, employee satisfaction, recruitment, and other benefits with the downsides of a distributed workforce.
Sponsored

Modern Revenue Growth Management in the Cloud

The majority of TPM/O solutions used by CGs today are outdated, unsuitable and unsustainable in the changing landscape. Here's what they can do about it.
Sponsored

SAP Reimagine Consumer Products

Reacting to change is just the beginning. The time is now to totally REIMAGINE CONSUMER PRODUCTS to weather any challenge and thrive in the most competitive of future environments.
How to Scale Revenue Growth Management Solutions Across the Enterprise

Increasingly, consumer goods companies (CGs) are grappling with a litany of challenges: changing consumer demands, pressure to get the right products on retailers’ shelves at the right time, and more. Here is a blueprint CGs can follow to successfully deploy and leverage RGM to tackle these roadblocks to growth.
Sponsored

Adding Predictive Elements to the Pillars of Revenue Growth Management

CGT caught up with Wise Athena CEO Alfonso Vazquez, to discuss the essential elements of a revenue growth management toolbox.
Retaining the New Consumer Through the Power of Technology

As we exit the pandemic, we tapped into the power of the CGT/RIS Executive Council for a look at today’s new consumer, as well as insight into how both brands and retailers can transform them into loyal buyers through technology.
Sponsored

Measuring Marketing Spend in The New Post COVID Cookie-Less World

A convergence of factors such as accelerating digital transformation, the crumbling of the cookie due to privacy regulations, evolution of marketing from campaigns to continuous communication, and trade channel fragmentation, is forcing marketers to re-evaluate their preferred techniques for marketing effectiveness measurement. Marketing Mix Modeling (MMM) is riding this wave and making a comeback.
Getting Direct-To-Consumer Right

While many traditional CG companies are feeling tremendous me-too pressure to field a DTC offering, success comes to those that approach it with a well-conceived strategy that serves the consumer and business alike. Read on to uncover the steps CGs can take to reap the benefits of getting DTC right.