Retail Execution

How Pernod Ricard is Pivoting Past One-Size-Fits-All During COVID-19
Learn how the alcohol beverage company is leveraging tech to better reach its customers during a period when the old strategy simply won't cut it.
Ferrara’s ‘Weirdly Awesome’ Throwback Halloween Campaigns Mark Its 1st Gaming & AR Marriage
While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.

Future Retail: Where Do We Go From Here?

In her keynote presentation “Future Retail: Where Do We Go From Here?” Sucharita Kodali, VP, principal analyst, Forrester, gave an insightful overview of retail trends relevant to both retail and brand professionals, citing data throughout. Learn her predictions and recommendations.
Walmart and Target Prep for E-Commerce Surge with Holiday Hiring

When the CDC names shopping in crowded stores a high risk activity, you can bet this holiday season is going to be different than normal. Learn how Walmart and Target are planning to adjust to shifting consumer habits this holiday season.
Amazon Throws Support Behind SMBs for Prime Day 2020

After weeks of speculation, Amazon made it official. But will the retailer be able to collect as many new loyalty members this year with Walmart+ as a competitor?
Success Story: Tapping Tech to Drive Agility & Grow Sales During COVID-19

Whether a national chain or a mom-and-pop, all companies were plunged into a new operating model at the onset of COVID-19. In this case study, we explored how two different retailers modernized their route to market and their digital storefronts in order to successfully serve customers during the health crisis.
Barefoot Wine Dips Toe Into AR With the Black Eyed Peas
3 Rules for Balancing Celebrity Endorsements With Great Customer Experience

Less than a quarter of consumers trust ads on social media. What can brands do to ensure they are delivering substance to customers every single time?
Amazon’s New Invitation-Only Luxury Shopping Launches With Oscar de la Renta Store

Amazon has launched a new shopping experience, dubbed Luxury Stores, offering established and emerging luxury fashion and beauty brands.
Ethical Bean Expands to U.S.

Ethical Bean, the fair-trade and organic coffee roaster that includes a QR code on every bag to facilitate traceability, has expanded its footprint within the United States.

How Pernod Ricard is Pivoting Past One-Size-Fits-All During COVID-19

Ferrara’s ‘Weirdly Awesome’ Throwback Halloween Campaigns Mark Its 1st Gaming & AR Marriage

Future Retail: Where Do We Go From Here?

Walmart and Target Prep for E-Commerce Surge with Holiday Hiring

Amazon Throws Support Behind SMBs for Prime Day 2020

Success Story: Tapping Tech to Drive Agility & Grow Sales During COVID-19

Barefoot Wine Dips Toe Into AR With the Black Eyed Peas

3 Rules for Balancing Celebrity Endorsements With Great Customer Experience

Amazon’s New Invitation-Only Luxury Shopping Launches With Oscar de la Renta Store

Ethical Bean Expands to U.S.