Retail Execution

Tara Simon Joins Estee Lauder as SVP to Accelerate DTC Opportunities
Tara Simon has joined The Estée Lauder Companies as senior VP, global general manager of its Too Faced brand, marking another move in the beauty company’s series of leadership changes.
5 Questions with Mars Wrigley CIO Romain Apert Tackle Data, Disruption & Digital Engagement
Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.

AI a ‘Game Changer’ for L’Oréal as it Explores Live Video Shopping

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.
Forging Strong CG & Retail Relationships: A New Solution for an Old Problem

The topic of building a strong consumer goods/retail relationship isn’t new, but perhaps considering a new approach to expanding the relationship is.
3 Early Findings From the Consumer Industry Pulse Check Study

A new study sheds light on the impact COVID-19 has had on the consumer products industry, which has had to endure unimagined marketplace disruptions and shifts in consumer behaviors during a time of crisis.
Stride Rite Footwear Fit Tech Helping the Littlest Social Distancers

More retailers are installing Stride Rite’s Fit Zone footwear measurement machines in order to account for social distancing in today’s new retail landscape.
5 Missed E-Commerce Opportunities for Consumer Goods Brands

Consumer goods brands with missing attribute data in their product listings create consumer frustration and lost sales opportunities. Learn about the traps that are easy to fall into.
Infographic: The Journey to the Perfect Store

While the goal of retail execution is to deliver the perfect store - or right product, at the right price, at the right time and location, etc. - there are many roadblocks that can hinder that last-mile success.
Trax & Nielsen Dig into Retail Shelf Data for CGs

Trax and Nielsen have enhanced the Shelf Pulse data platform to provide a more insightful view into today’s retail store.
Top 100 Retailers 2020

An annual look at retail’s top power players and the percentage of the massive retail market they control.

Tara Simon Joins Estee Lauder as SVP to Accelerate DTC Opportunities

5 Questions with Mars Wrigley CIO Romain Apert Tackle Data, Disruption & Digital Engagement

AI a ‘Game Changer’ for L’Oréal as it Explores Live Video Shopping

Forging Strong CG & Retail Relationships: A New Solution for an Old Problem

3 Early Findings From the Consumer Industry Pulse Check Study

Stride Rite Footwear Fit Tech Helping the Littlest Social Distancers

5 Missed E-Commerce Opportunities for Consumer Goods Brands

Infographic: The Journey to the Perfect Store

Trax & Nielsen Dig into Retail Shelf Data for CGs

Top 100 Retailers 2020