Sara Lee Sells L'OR EspressO Online in Dutch Market

Sara Lee Corp. announces that it has begun selling via its online store in the Netherlands the new Douwe Egberts L'OR EspressO capsules compatible with Nespresso coffee appliances. Consumers will be able to purchase online all four varieties of the product - Delizioso, Decaffeinato, Splendente and Forza - and have it delivered to any address in the country. A pack of ten capsules of any of the four varieties sells for a very competitive EUR3.09.

 

"Online sales provide a new distribution channel to capitalize on the increasing consumer demand for L'OR EspressO capsules," says Frank van Oers, chief executive officer of Sara Lee's international beverage and bakery businesses. "The reaction from consumers in the Netherlands has been very positive and we are convinced the product will go on to achieve even greater popularity."

 

In just their first month in the Dutch market, Douwe Egberts L'OR EspressO capsules have become the best selling item in the Douwe Egberts stores, where the product was exclusively sold. The Douwe Egberts stores are a network of premium outlets throughout the Netherlands that combine a retail store for coffee- and tea-related products and a cafe format with a rewards center for Douwe Egberts' popular loyalty program.