Stride Introduces Sour Patch Kids Gum

For the first time, the "sour, then sweet" experience of Sour Patch Kids will be available in gum, thanks to Stride. New Stride Sour Patch Kids gum will hit stores in January 2014 and will be available in Redberry and Lime flavors.

Fans that can't wait till January will have the chance to have a first taste by helping Stride to catch the Sour Patch Kids through a digital gum hunt. As expected, the Sour Patch Kids aren't on their best behavior. Stride is asking fans to help track down the escaped Sour Patch Kids so it can catch them and turn them into gum.

"We are thrilled to bring the Sour then Sweet experience to Stride gum," says Lauren Sella, senior brand manager, Stride, Mondelez International. "Both brands have tremendous fans and we are counting on them to help us find the kids so we can turn them into delicious gum and bring this innovative product to market."

Stride Sour Patch Kids gum will be available nationwide beginning in January 2014.

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