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Coca-Cola Talks New Ways of Collaboration
As manufacturers and retailers continue to struggle in the current economy, many will look to collaboration as a means of bringing back old customers, increasing the loyalty of new customers and better serving all of their customers. Here, Coca-Cola, IDC and SAP reveal new collaboration strategies that benefit both parties.
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2011 Readers' Choice: Editors' Picks
This years Readers Choice survey spans 10 categories, but some companies do not fit snugly into any one group. In response, we created the Editors Pick section to recognize solutions and service providers that are making a difference in the consumer goods industry and should be duly noted.
