Syndigo Acquires Kwikee
Product information and syndication provider Syndigo has acquired Kwikee, a management and distribution platform for branded product content, from sgsco.
Syndigo expects the deal to support its end-to-end product content creation, management and syndication capabilities, as well as enhances its digital asset management and customization capabilities. Kwikee will provide expanded DAM and distribution capabilities, and its incremental content creation tools to support both the digital and in-store content strategies for their combined clients.
Syndigo CEO Paul Salay said it will enable suppliers and retailers to manage all of their content and syndications needs through a single platform.
"With consumers purchasing products online more than ever before, the need to access complete, accurate and high-quality digital product information is becoming a yet-more-critical element of the purchasing process,” said Salay.
See also: 5 Essential Benefits of PIM
