Target Bets on QR Codes for Holiday Sales

Target Corp hopes to drive sales this holiday season by letting shoppers scan, buy and ship a selection of toys while shopping in its stores, according to Reuters.

 

Starting October 14, Target will feature 20 toys at the front of its aisles promoted with signs featuring QR (Quick Response) codes; shoppers with smart phones can scan the codes to buy them and have them shipped for free, the report stated.

 

"Providing this convenience for mom is about ensuring that she's able to shop the way that she wants to," says Stephanie Lucy, Target's vice president of toys. Fifteen of the 20 toys on Target's list are priced below $50 because the chain recognizes that customers want value, she adds.

 

Lucy says the top trends this season include: construction toys such as Lego; interactive toys such as Hasbro Inc's Furby and Just Play's Bounce Bounce Tigger; and educational toys led by LeapPad 2.

Target has an exclusive $130 LeapPad 2 bundle that includes playlists, a music video collection from Kidz Bop, headphones and accessories that are valued at $199. The chain also sells the regular LeapPad 2 for $99.

 

Target has more than 300 exclusive toys this year, roughly the same amount as last year. The chain sells about 10,000 toys online and has roughly 2,500 in stores, according to the Reuters report.

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