Target Searches for Mobile Innovation
Fast Company and Target Corp. announce plans for the Co.Labs & Target Retail Accelerator, where developers will vie to create a new mobile experience for Target and claim a $75,000 grand prize. Fast Company will chronicle the developers’ efforts on its new technology vertical Co.Labs.
The Retail Accelerator and Co.Labs both launch March 8, 2013 in concert with Target’s sponsorship of the Fast Company Grill, an exclusive, five-day experience to include a restaurant, lounge and arcade in Austin, Texas, just blocks from the Austin Convention Center. Target and Fast Company partnered to create the Retail Accelerator challenge to celebrate and foster technological innovations that are reshaping the retail industry.
“Innovation is core to Target’s culture and strategy, and we are always looking for new ideas to enhance the shopping experience for our guests,” says Casey Carl, Target’s president of multichannel and senior vice president of enterprise strategy. “We’re proud to partner with an innovative publication like Fast Company, and we can’t wait to see what the developer community brings to the table through the Retail Accelerator.”
Entries for the Retail Accelerator challenge will be accepted March 8 to April 30. Seven finalists will be selected in May by a panel of judges including Target and Fast Company executives as well as industry experts to be named at a later date. Each finalist will receive $10,000 to put toward development of their prototypes. The finalists will then build and present refined prototypes, and in July a winner will be announced to receive the $75,000 grand prize. Target will then work to bring the winning idea to life.
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