Technology Innovation

Amazon Tests Out Self-Navigating Robots in Fulfillment Centers
Amazon is testing out a new class of AI-powered, self-navigating robots in their fulfillment centers. The next-generation robots will be able to roam freely, helping associates transport oversized and bulky items around the harder-to-navigate parts of the facility.
Mischief in the Metaverse: Cheetos Ventures Into VR, But Are Visitors Engaging?
The PepsiCo and Frito-Lay North America brand is giving customers the chance to immerse themselves in a digital neighborhood where they have the chance to bring a flavor back to the real world.

Royal Greenland’s Digital Transformation in the Open Sea

All consumer goods categories are accompanied by unique business challenges and nuances, but a global seafood manufacturer may have a few more than most.
Tech Transformation Video: Bohb Blair of Jones Soda On What It’s Like Having the Most Engaged Consumers On the Planet

The craft soda brand has a long history of extremely dedicated consumers, and now they’re taking things to new levels through mobile apps and other technology.
How Pressed Revamped IT Infrastructure to Support Expansion and Accelerate Digital Transformation

Juice and snack chain Pressed has bundled its managed IT services and rolled out the newly-consolidated services across all 100-plus of its U.S. stores.
Tech Transformation Podcast: Jones Soda CMO Bohb Blair On Entering Cannabis and Having the Most Engaged Consumers On the Planet

The brand is not only entering the cannabis business, but also leaning into mobile apps and other technologies to engage consumers and leverage their insights across its business.
General Mills' Lucky Charms Harnesses ‘Magic’ and Consumer Engagement With AR

Lucky Charms is coming to life through magic…or rather, augmented reality (AR). See the cereal brand's first AR game.
Mars Scaling Digital Twins Across the Globe

Mars is investing in digital twins for its factories around the world after initial trials showed success in improving efficiencies
Shinola’s Joel Layton Leaving No Channel Behind at CGSM 2022

Today’s top CPGs are expanding their sales and marketing capabilities. As VP, e-commerce, marketing and digital at Shinola, Joel Layton has first-hand insights into the tactics behind these transformations, along with the value they bring to the DTC space.
How AB InBev Is Tightening Its Grip on Pricing With Analytics

The beer company is taking steps to accelerate its pricing journey at both the strategic and SKU level. Learn how.