Technology Innovation

Data Sharing & Analytics Achievements: Future-Proofing Retail and CG Success
Dig into the data of the annual “Retail and Consumer Goods Analytics Study” to discover which areas of analytics focus should be prioritized; the steps needed to adopt new technologies and platforms that support these efforts; and, ultimately, how to analyze insights to better inform strategies across the enterprise.
Seller Wallet Pilot Could Give Brands More Control Over Funds on Amazon
Learn how Amazon Seller Wallet could give selling partners more control over how much and when to convert their funds.

How Brands Can Deliver World-Class Digital Customer Experiences

Although teams try to accommodate requests for content personalization, it’s clear that demand is unsustainable. This is where MarTech comes to the rescue. Learn more.
Heineken Slashes Supply Chain Woes With Connected Brewery Ecosystem

The Heineken Company has taken this to the next level, embarking on a connected ecosystem for data providing easy access to the insights that are allowing the company to innovate with speed and agility. Learn how Heineken’s global initiatives have transformed the company, and how to apply these informative insights to your own business.
Henkel Lifts Veil on Tech Advancements, Expands Automation in Logistics Hub

The logistics hub in Bowling Green, Kentucky, has transformed over the last three years, following a $70 million investment. Learn more.
How Unilever Is Prepping Its Teams For the Metaverse

Ask a consumer goods executive their thoughts on the metaverse, and you’re apt to see either a grin or a grimace — and rarely anything in between.
How to Drive Sales and Consumer Engagement With Spatial Analytics

Discover why advanced location data analysis has become a go-to resource for CPGs seeking more accurate consumer insights, why this is a key industry trend to watch in 2022 and beyond, and, ultimately, what this could mean for retail partners.
Top Consumer Goods Companies to Work For

LinkedIn recently launched its Top Companies: Industry Edition, highlighting the best places to grow careers across a series of industries, including consumer goods. Learn more.
Unilever Taps Biotech for a More Sustainable Supply Chain

The company is partnering up to jointly invest $120 million in commercialized plant-based alternatives to feedstocks like palm oil and fossil fuels. Get the details.
Mars Wrigley's Voice AI Investments Get Louder

Mars Wrigley is increasingly investing in AI-enabled voice commerce experiences after a series of pilots during Halloween 2021 successfully grew brand engagement.