The Three Phases of a Winning Marketplace Strategy for Brands

There’s never been a better time for brands to rethink their online selling strategies. In the wake of major changes in the e-commerce industry, consumers continue to seek out their favorite brands on marketplaces. One of the best ways to reach these consumers is through e-commerce marketplaces. Millions of transactions occur across Amazon, Walmart, Target and other channels each week — and much of that revenue is going directly to brands. However, to make the most of marketplaces, brands need to apply several essential strategies.

This white paper describes each of these phases in detail, with recommended tools and techniques for each stage based on ChannelAdvisor’s experiences with thousands of online sellers across hundreds of e-commerce channels. Whether your brand is new to marketplaces or has been looking to grow its online presence for a while, the following plan is a strong one to follow.