Top 5 Stories of 2013So Far
As we enter the second half of the year, the editors of CGT like to revisit the headiness that readers found most interesting so that we can continue to bring you coverage that matters. We thought you might enjoy taking a look back at the Top 5 headlines (so far) too.
What do they tell us? CGT's readers love a good list, especially when it predicts consumer trends OR ranks competitive products and brands.
Read through the articles again and let us know what you think in retrospect. Did the market predictions made ring true? Do the leading brands and products still lead? Did key consumer trends take off or taper off? And what do you expect to happen in the second half of 2013?
1. 2013 Review & Outlook Report
Not surprisingly, the most read article on CGT’s web site was our annual Review & Outlook Report. Released in March each year, it asked almost 70 of the consumer goods industry's best and brightest minds to share predictions and guidance for the coming year. Top themes in 2013 included collaboration, big data and digital marketing.
2. Top 10 Most Chosen Consumer Goods Brands
In May 2013, a new global ranking of fast moving consumer goods brands emerged to reveal the brands that are being bought by the most consumers, the most often. Coca-Cola led the Top 50 list, while some surprising brands, like Maggi, made it into the top 10. And only one brand in the world reached more than half of the global population.
3. Top 5 Health Trends to Watch in 2013
The growth of food waste consciousness, mini-meals, gluten-free products and mainstream veganism topped the consumer health trends expected to make headlines in 2013. Certainly, they will each have major implications for marketers and retailers looking to sway consumer opinion in the new year and beyond. Is your company on top of these trends?
4. The Biggest CPG Brand Hits of 2012
Nearly 1,900 new products hit retail shelves across the United States in 2011/12. Yet, only 11 percent of those launches achieved exceptional first-year sales. Here's a look at the top 20 products, including Dannon Oikos and Starbucks K-Cups, that beat daunting new product odds and stimulated growth despite a challenging economic environment.
5. 10 Crucial Consumer Trends for 2013
Serving a consumer market can be tricky and a bit frustrating at times. Just when you think you are on top of the hottest trend, it’s over, and three hotter trends have popped up in its place. Consumer goods companies that understand these 10 crucial consumer trends will have plenty of opportunity to profit before they slip away.
Related Articles:
Top 5 Stories at 2012's Midpoint
Top 5 Sales and Marketing Headlines of 2012
What do they tell us? CGT's readers love a good list, especially when it predicts consumer trends OR ranks competitive products and brands.
Read through the articles again and let us know what you think in retrospect. Did the market predictions made ring true? Do the leading brands and products still lead? Did key consumer trends take off or taper off? And what do you expect to happen in the second half of 2013?
1. 2013 Review & Outlook Report
Not surprisingly, the most read article on CGT’s web site was our annual Review & Outlook Report. Released in March each year, it asked almost 70 of the consumer goods industry's best and brightest minds to share predictions and guidance for the coming year. Top themes in 2013 included collaboration, big data and digital marketing.
2. Top 10 Most Chosen Consumer Goods Brands
In May 2013, a new global ranking of fast moving consumer goods brands emerged to reveal the brands that are being bought by the most consumers, the most often. Coca-Cola led the Top 50 list, while some surprising brands, like Maggi, made it into the top 10. And only one brand in the world reached more than half of the global population.
3. Top 5 Health Trends to Watch in 2013
The growth of food waste consciousness, mini-meals, gluten-free products and mainstream veganism topped the consumer health trends expected to make headlines in 2013. Certainly, they will each have major implications for marketers and retailers looking to sway consumer opinion in the new year and beyond. Is your company on top of these trends?
4. The Biggest CPG Brand Hits of 2012
Nearly 1,900 new products hit retail shelves across the United States in 2011/12. Yet, only 11 percent of those launches achieved exceptional first-year sales. Here's a look at the top 20 products, including Dannon Oikos and Starbucks K-Cups, that beat daunting new product odds and stimulated growth despite a challenging economic environment.
5. 10 Crucial Consumer Trends for 2013
Serving a consumer market can be tricky and a bit frustrating at times. Just when you think you are on top of the hottest trend, it’s over, and three hotter trends have popped up in its place. Consumer goods companies that understand these 10 crucial consumer trends will have plenty of opportunity to profit before they slip away.
Related Articles:
Top 5 Stories at 2012's Midpoint
Top 5 Sales and Marketing Headlines of 2012