The Top Headlines of 2014
?Changing consumer preferences, market predictions and big data dominated as conversations within the CGT community in 2014, alongside longstanding favorites, including TPM and anything to do with Procter & Gamble. Before the hustle and bustle of the New Year begins, take a moment to grab a cup of hot chocolate and reminisce with us about the trends and challenges we faced in 2014. We look forward to seeing which topics will lose their buzz and which will resurface as conversation starters in 2015.?
1. Top 10 Food Trend Predictions for 2014
Millennials, health-conscious shoppers and a shift in consumer palates set the stage for what's to come in the food world this year according to Supermarket Guru Phil Lempert. For 2014, the most dramatic food changes were predicted to stem from the ever-changing consumers and their relationships with merchants, brands and food.
2. 2014 Review & Outlook: The 2020 Imperative
How can consumer goods companies best prepare themselves to stay in front of future trends, many of which are just educated guesses at this point? In the 2014 Review & Outlook Report, we asked 75 of the industry’s brightest minds to look into their crystal ball and tell us: What one initiative must consumer goods companies pursue now in order to compete and grow in the year 2020?
?3. New Gen Y Shopping Preferences Revealed
?Despite being far more tech-savvy than previous generations, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing — as long as retailers keep their offerings “fresh” and interesting, says a report from the Urban Land Institute (ULI).?
4. Top 10 Most Chosen Consumer Goods Brands
The first ranking of the most chosen global fast moving consumer goods (FMCG) brands revealed the brands that are being bought by the most consumers, the most often. Kantar Worldpanel’s Brand Footprint Ranking revealed the strength of brands in 32 countries around the world, across the food, beverage, health and beauty and homecare sectors.?
5. 2014 Readers' Choice Survey
CGT’s readers voted for their preferred solution and service providers in 12 categories, which reflect the vast landscape of IT investment opportunities available today. The results, and accompanying commentary from industry experts and analysts, guide business and IT decision makers in their quest to find the technology/service providers that can deliver a competitive edge in today’s changing market.
6. Coca-Cola Celebrates a Summer of Sharing
In this social media success story, Coca-Cola’s summer campaign engaged the millennial consumer by extending an invitation to America to ‘Share a Coke.’ For the first time in the United States, Coca-Cola personalized the sharing experience by swapping out some of its iconic logos on 20-ounce bottles for 250 of the nation’s most popular names among teens and millennials.
7. How P&G Does Vendor Managed Inventory
During a web seminar, executives from P&G and Datalliance captivated more than 300 consumer goods executives with refreshing perspectives around the age-old process of Vendor Managed Inventory. This article consolidates the live Q&A session with an interview conducted afterward to present more insights into VMI and how leaders are transforming the process into a key strategy for end-to-end supply chain management.
8. P&G Strikes Big Outsourcing Deal
P&G enlisted CenturyLink Technology Solutions to help transform the way it internally procures and consumes IT services. Expanding on a web-hosting relationship that began in 1999 when CenturyLink Technology Solutions operated as Savvis, P&G now taps a wide range of CenturyLink's global IT outsourcing solutions in order to instill agility into its corporate IT strategy.
9. Four Impactful Consumer Trends for 2015
Mintel identifies four key U.S. consumer trends as the most impactful for 2015 — and what they will mean for both consumers and brands in the year ahead. Read on to learn how Get Smart, My Wallet, My Way, Fight for Your Rights and Gender Agenda will impact consumers and brands alike in the coming year.
10. Experts Disprove Big Data Myths
This edition of CGT Straight Talk tackles big data, one of the hottest topics to hit the business world. Notwithstanding the hype, the buzz around insights and analytics has created a lot of confusion. Let our experts help you disprove the myths.
1. Top 10 Food Trend Predictions for 2014
Millennials, health-conscious shoppers and a shift in consumer palates set the stage for what's to come in the food world this year according to Supermarket Guru Phil Lempert. For 2014, the most dramatic food changes were predicted to stem from the ever-changing consumers and their relationships with merchants, brands and food.
2. 2014 Review & Outlook: The 2020 Imperative
How can consumer goods companies best prepare themselves to stay in front of future trends, many of which are just educated guesses at this point? In the 2014 Review & Outlook Report, we asked 75 of the industry’s brightest minds to look into their crystal ball and tell us: What one initiative must consumer goods companies pursue now in order to compete and grow in the year 2020?
?3. New Gen Y Shopping Preferences Revealed
?Despite being far more tech-savvy than previous generations, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing — as long as retailers keep their offerings “fresh” and interesting, says a report from the Urban Land Institute (ULI).?
4. Top 10 Most Chosen Consumer Goods Brands
The first ranking of the most chosen global fast moving consumer goods (FMCG) brands revealed the brands that are being bought by the most consumers, the most often. Kantar Worldpanel’s Brand Footprint Ranking revealed the strength of brands in 32 countries around the world, across the food, beverage, health and beauty and homecare sectors.?
5. 2014 Readers' Choice Survey
CGT’s readers voted for their preferred solution and service providers in 12 categories, which reflect the vast landscape of IT investment opportunities available today. The results, and accompanying commentary from industry experts and analysts, guide business and IT decision makers in their quest to find the technology/service providers that can deliver a competitive edge in today’s changing market.
6. Coca-Cola Celebrates a Summer of Sharing
In this social media success story, Coca-Cola’s summer campaign engaged the millennial consumer by extending an invitation to America to ‘Share a Coke.’ For the first time in the United States, Coca-Cola personalized the sharing experience by swapping out some of its iconic logos on 20-ounce bottles for 250 of the nation’s most popular names among teens and millennials.
7. How P&G Does Vendor Managed Inventory
During a web seminar, executives from P&G and Datalliance captivated more than 300 consumer goods executives with refreshing perspectives around the age-old process of Vendor Managed Inventory. This article consolidates the live Q&A session with an interview conducted afterward to present more insights into VMI and how leaders are transforming the process into a key strategy for end-to-end supply chain management.
8. P&G Strikes Big Outsourcing Deal
P&G enlisted CenturyLink Technology Solutions to help transform the way it internally procures and consumes IT services. Expanding on a web-hosting relationship that began in 1999 when CenturyLink Technology Solutions operated as Savvis, P&G now taps a wide range of CenturyLink's global IT outsourcing solutions in order to instill agility into its corporate IT strategy.
9. Four Impactful Consumer Trends for 2015
Mintel identifies four key U.S. consumer trends as the most impactful for 2015 — and what they will mean for both consumers and brands in the year ahead. Read on to learn how Get Smart, My Wallet, My Way, Fight for Your Rights and Gender Agenda will impact consumers and brands alike in the coming year.
10. Experts Disprove Big Data Myths
This edition of CGT Straight Talk tackles big data, one of the hottest topics to hit the business world. Notwithstanding the hype, the buzz around insights and analytics has created a lot of confusion. Let our experts help you disprove the myths.