Tupperware Brands CIO of the Year Rekha Ramesh Joins CGSM 2021
Consumers have more information than ever in a socially connected world, and brands that aren’t expanding into new commerce strategies and opportunities are leaving money on the table. What’s more, with so much social noise out there, being and staying relevant to those loyal shoppers is an even bigger challenge.
That’s why Tupperware’s Chief Digital and Information Officer Rekha Ramesh will join the Consumer Goods Sales & Marketing Summit to dive into this and more during the three-day virtual event.
Taking place Dec. 13-15, consumer goods executives will gather to talk about the power of relevance and explore how leading brands can provide meaning with their messaging and actions — and how technology can help make it all possible.
[See the full CGSM 2021 Agenda]
As more companies connect with consumers and partner with influencers through TikTok, Instagram, Twitch, Clubhouse and more, having a firm grip on the best way to analyze engagement and impact is crucial.
During “Digital Marketing in a Socially Connected World,” Ramesh will pull back the curtain on brands that have successfully built an engaged following across social media platforms while keeping authenticity at the forefront.
As one of CGT’s 2021 CIO of the Year winners, Ramesh was recognized for her work to help define a digital strategy that enabled Tupperware Brands’ salesforce to engage with consumers in new ways during the pandemic, resulting in increased sales. This includes implementing an agile model within business and IT that ultimately fostered a rapid go-to-market change, delivering new and engaging experiences with sales and consumers in just a few months.
Join Ramesh for this session to hear more about why she was a recipient of this year’s CIO of the Year recognition, and why, Ramesh says, the future of social commerce is already here.: "Conversational and social commerce are here, and that’s why it's an integral part of both our salesforce and consumer journey.”