Unilever Invests in Beacon Startup
UK digital firm Glimr won Unilever’s international Scale Up competition at the Digital Shoreditch festival in London.
Tech City startup Glimr, whose technology aims to help brands build a one-to-one relationship with consumers using offline data collected from iBeacons, went up against two other finalists: Little Bird from the US and Wobe from Indonesia. Its technology will enable Unilever to serve customers targeted ads as they walk around stores selling its products.
Glimr was awarded the $50,000 prize and the opportunity to pilot with the advertising giant, after judges from Unilever, startup accelerator Collider and software firm Kite, decided it had the most potential to work with Unilever’s brands, which include Lynx, Magnum and Surf. For the full article visit here.
Tech City startup Glimr, whose technology aims to help brands build a one-to-one relationship with consumers using offline data collected from iBeacons, went up against two other finalists: Little Bird from the US and Wobe from Indonesia. Its technology will enable Unilever to serve customers targeted ads as they walk around stores selling its products.
Glimr was awarded the $50,000 prize and the opportunity to pilot with the advertising giant, after judges from Unilever, startup accelerator Collider and software firm Kite, decided it had the most potential to work with Unilever’s brands, which include Lynx, Magnum and Surf. For the full article visit here.