Unilever, Time Warner Renew Multi-Year Partnership
Time Warner Inc. and Unilever enter into a multi-year strategic partnership which aligns Unilever's brands and marketing initiatives with the content and audiences of Time Warner's premier assets. This marks a renewal of a three-year partnership that began in 2007.
Unilever, which was named Marketer of the Year at the Cannes Lions International Advertising Festival in mid-June and was Ad Age's inaugural Digital Marketer of the Year, has led the industry by taking a different approach to media.
Keith Weed, Unilever chief marketing officer, says, "The variety of top-quality communications platforms that Time Warner offers give us the ability to engage our consumers with innovative brand content that is most relevant to them. As a major marketer, we want to be where our consumers are and these platforms give us the added ability to do that through our extended relationship."
An example of Unilever and Time Warner developing an innovative technology under the partnership is the new launch of the TIME iPad App. Unilever used a multi-brand approach to take advantage of the environment and functionality. Both companies were able to experiment with this new platform and identify mutually-beneficial ways to engage consumers.
Unilever, which was named Marketer of the Year at the Cannes Lions International Advertising Festival in mid-June and was Ad Age's inaugural Digital Marketer of the Year, has led the industry by taking a different approach to media.
Keith Weed, Unilever chief marketing officer, says, "The variety of top-quality communications platforms that Time Warner offers give us the ability to engage our consumers with innovative brand content that is most relevant to them. As a major marketer, we want to be where our consumers are and these platforms give us the added ability to do that through our extended relationship."
An example of Unilever and Time Warner developing an innovative technology under the partnership is the new launch of the TIME iPad App. Unilever used a multi-brand approach to take advantage of the environment and functionality. Both companies were able to experiment with this new platform and identify mutually-beneficial ways to engage consumers.