Virtual Reality

The BeautySPHERE virtual and gamified experience is just the start of P&G Beauty’s metaverse presence, the company tells CGT.

Predictions for the new year abound, and digital twins are expected to tally one in the winners’ column for 2022.

Founded by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT (pronounced “artifact”) leverages blockchain and augmented reality to create digital sneakers and other artifacts for the metaverse.

Dubbed “homegate,” the launch is expected to create more excitement this football season for consumers by leveraging an experiential e-commerce platform.

E-commerce has not only grown in popularity but has also evolved quickly at a rate at which physical retailers have needed to pivot to an omnicommerce approach – some shifting their focus to e-commerce while others have adopted new technology at the store level to provide the visual experience needed to keep customers engaged.

Learn how simulation as a part of the holistic digital twin helps in tearing down the walls from product design to the manufacturing process – resulting in an improved operation.

Simulation can support thousands of product iterations in consumer goods and retail. Read on to find out why and discover the roadmap to learn how to get started.

Find out how to use digital technologies to pivot to the new normal and protect your business from the next big disruption.