Virtual Reality

We’re digging into the metaverse and what it might actually mean for retailers and consumer goods.

CGs like Smashbox are flocking to the channel to build out their brand voice and expand their reach.

Degree Deodorant is the latest brand to jump into the metaverse trend, launching the first-ever marathon being held in Decentraland.

The brand is allowing consumers to sample a variety of its offerings in a limited-time experience that also includes wine pairings and freshly grown produce and Italian herbs.

Conor Keane, president and CEO of Spring Global, shares best practices for implementing AI within the consumer goods space, and how the technology can help drive business and streamline processes.

Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences.

How far will virtual tech go in transforming the brand experience? From new try-on capabilities to completely virtual products, Eyebobs and Heineken are the latest companies to embrace the growing trend.

Today, consumer brands are struggling with two major things. The first is whether or not they should be incorporating the metaverse into their long-term strategies, and the second is if said pivot is absolutely necessary to continue staying on top.