Wave Your Hands, Not Your Germs: Lysol's VR Pop-Up Teaches Sports Fans How to Cheer Clean
The Reckitt-owned Lysol brand is bringing awareness to germ spread in crowded spaces through a new virtual reality experience.
Debuting its Germ Zone VR pop-up just outside the Bryant-Denny Stadium in Tuscaloosa, AL, Lysol is showing sports fans how their chants and cheers can lead to the release of up to 100,000 bacteria droplets.
Also read: Reckitt Is Reshaping Its Portfolio and Simplifying Its Organizational Structure
A VR-powered screen allows participants to visualize the droplets and also their removal as Lysol eliminates 99.9% of airborne viruses and odor-causing bacteria using its air sanitizer.
"You aren't always thinking about the germs in the air around you. The Germ Zone is a unique opportunity to educate consumers on the importance of air sanitization while providing them with the essential products to do so, said Benoit Veryser, VP of U.S. marketing for Lysol.
The company brought in actor, producer, and author Taye Diggs to engage participants at the Germ Zone. Lysol also created Germ Zone Essentials packs to curb the spread of germs for those hosting game-day parties.
To receive one, consumers need to engage with Lysol’s Instagram content, commenting the hashtag #LysolGermZoneSweeps and then submitting their information via a link in their DMs. Winners are notified by email.
Reckitt has been bolstering its marketing efforts with digital tools. Earlier this year, the company said it was automating post-campaign media analysis using generative AI technology, reducing time spent by up to 90% while improving quality two-fold.
