Whitepapers

What’s working (and what isn’t?) for brands inside brick-and-mortar stores? Which companies are capturing shoppers’ attention? Offering the best prices? Appealing packaging? See which consumer household products are resonating with shoppers in these critical areas. Brands inside include Clorox, Lysol, Dawn, Gain, and many more.

A convergence of factors such as accelerating digital transformation, the crumbling of the cookie due to privacy regulations, evolution of marketing from campaigns to continuous communication, and trade channel fragmentation, is forcing marketers to re-evaluate their preferred techniques for marketing effectiveness measurement. Marketing Mix Modeling (MMM) is riding this wave and making a comeback.

When sales and supply chain visibility stops at the retailer or DC level, it can lead to empty shelves. Without understanding your inventory and sales, down to individual SKUs and stores, do you really know if you’re meeting demand everywhere it exists? Download the guide to learn more.

Direct-to-consumer is one key element of an omnichannel commerce and experience strategy. We’ve outlined the challenges, opportunities and solutions your Consumer Product firm must consider before building or updating your D2C offerings.

In this ebook, we explore the 3 types of data powering high-performing retail execution teams. You'll learn how to take a data-driven approach to expanding your in-store footprint, merchandising at the shelf, executing and maintaining brand promos, running in-store sampling events, and increasing chain penetration. Download the ebook and get an edge at retail!

In the past two decades, Artificial Intelligence (AI) and Machine Learning (ML) have leaped from the scenes of science fiction movies into the real world. Download this eBook to see how you can utilize AI and ML to improve your retail business by saving time and making better data-driven decisions.

With the ongoing pandemic, orchestrating recalls is a behemoth task! How can organizations minimize the negative consequences of recalls? Undeniably, traceability is the first step to achieving supply chain visibility. Download the whitepaper to learn how digital traceability solutions combined with real-time data can help build a resilient supply chain.

In the sixth edition of the EY Future Consumer Index, EY’s consumer industry practice explores consumers’ feelings about the COVID-19 vaccine, insights into consumer sentiment one year from the start of the pandemic, and how CPG brands’ growth strategies align with where the consumer is going.