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CGT Archives

Kellogg Bids CFO Goodbye, Launches New Brands
The search for a new CFO is on as Kellogg Company's CFO announces retirement. Also, take a look at the new snack and breakfast foods from Kellogg U.S. Brands arriving in stores this spring.
New Algebra of Joint Business Planning
Kantar Retails Chief Knowledge Officer Bryan Gildenberg explains how addressable, behavioral and contextual marketing will drive better Reach, Resonance and Returns.

Cola Throwback

Pepsi adds 1893 from the Makers of Pepsi-Cola to its lineup.
GMO Labeling a Go

General Mills, Mars, ConAgra and Kellogg's will start labeling GMOs on products nationwide.
The Shifting Consumer Value Equation

This month, CGT talks to Deloitte Consulting Partner, Jack Ringquist, who shares key takeaways from a recent study that Deloitte, in partnership with FMI and GMA, conducted on how companies can capitalize on the shifting consumer value equation.
The Truth About S&OP

There is still a lack of consensus on what is really involved in sales and operations planning.
Positivity is Beautiful

Dove and Twitter launch a new tech tool to analyze tweets.
One-Hour Basics

American Apparel will offer one-hour delivery.
Beneath the Surface

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.
Goose on the Loose

Vodka brand GREY GOOSE will launch a global, consumer experiential campaign entitled GREY GOOSE Boulangerie Bleue in May 2016.

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