CGT Archives

Team Spirit
CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
Straight Talk: Innovation
Most consumer goods companies have traditional R&D organizations that are driven by marketing and operations and completely focused on new product innovation. Yet, the word innovation has become more of a charter or strategic goal as companies strive to innovate in process areas across the business, even challenging fundamental business models. This months Straight Talk takes a look at how innovation can lead to success beyond product extensions and how new thinking can disrupt the status quo.

The 7 Keys to Creating Consumable Content

In a digital and omnichannel world, consumers have access to more information than ever before, and consumer goods companies have to keep up with content they need for all of their brands. That is why this month, CGT asks EnterWorks CEO Rick Chavie about creating consumable content through a robust product information management platform.
Reshape Global Operations to Drive Sustained Growth

In order to achieve optimal global expansion, Richard Essigs of E&Y explains how to balance what strategies have worked in the past with what will deliver success in the future.
Blurring Borders

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.
Straight Talk: Retail Execution

Experts break down the retail execution myths to achieve improved store performance.
The What, Who and How of Personalization

Srinath Srinivasan of Mindtree talks about the wave of personalization in the consumer goods industry and how to go about defining a strategy for it.
Think People, Not Product

Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts.
Business Value of the IoT

With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.
Straight Talk: Trade Promotion Management

CGT asks the experts to wade through the hype and navigate Trade Promotions from spreadsheets to optimization.