CGT Archives

Anheuser-Busch Delivers on Customer Experience
Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with its Bud Light Button, a beer delivery app that allows users to order Bud Light with one easy tap of the finger.
On-Shelf Alerting
Jon Golovin, CEO and Chairman of RSi, discusses how daily alerting, as an integral part of collaboration programs, can help retailers and suppliers achieve better top line sales, bottom line profit and improve customer satisfaction.

So Long, Farewell

After 11 years with CGT, Editor Ali Ackerman Orr hangs up her editorial hat, puts on her consumer hat and says goodbye.
Big Data Reality Check

Can big data initiatives live up to the hype and deliver on enormous expectations? Industry experts reveal the truth about why the industry should continue it pursuit of big data glory.
Mobility Straight Talk

Leveraged in the right ways, mobile technology can lead to massive efficiency gains as well as sophisticated interactions with consumers. This edition of CGT Straight Talk taps the collective brainpower of industry thought leaders in the space to debunk crippling myths around mobility.
Global Digital Consumers

How will your company engage a billion new middle class consumers in emerging markets?
The Digital Advantage

Digital technologies are radically changing how consumer goods companies connect with consumers in diverse markets around the globe. And, the implications reach far beyond sales and marketing. Alex Kushnir, Partner at Accenture, provides insights into what this means for CPG sales leaders working to enhance their routes to market.
Marketing 101

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.
A Smashing Review

A new book from Supply Chain Insights Founder Lora Cecere uncovers actionable steps to align and balance the supply chain to drive value.
Mars and Wrigley's Bright Idea Pays Off

Mars Chocolate North America and Wrigley leverage illuminated racks in grocery retailers to increase sales.