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CGT Archives

  • Del Monte Updates Iconic Brands

    The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.
  • Smucker Invites Dunkin' Fans to Mug Up

    The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, is excited to announce the return of its "Mug Up" promotion.
  • Retail Omnichannel

    Jon Golovin, Chairman, CEO and Co-Founder of Retail Solutions Inc., explains the role that consumer packaged goods suppliers play in helping omnichannel retail customers true achieve fulfillment intelligence.
  • Quite the Spread

    Jif reveals new Jif Whips Peanut Butter Spreads and Jif Almond and Cashew Butters.
  • Marketing Game

    The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.
  • Dont Forget About Tech

    CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • A Tasty New Team

    Betty Crocker launches a dozen new baking products in partnership with the Hershey Company.
  • A Sweet Campaign

    Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.
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