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CGT Archives

  • Stride Rite Introduces New Line

    The Crib & Crawl collection is expertly tailored for a pre-walker and constitutes S.T.E.P. 1 in Stride Rite's Scientifically Tested, Everyday Proven RITE STEPs System.
  • The Future Consumer

    Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.
  • Come to the Table

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Yoplait Says Cheers to Spring

    For a limited time, new Yoplait seasonal flavors are available nationally in four-packs and also available in a fridgepacks, including four pia colada and four cosmopolitan cups.
  • A Trade ROI Mindset

    With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?
  • Modern Day Blessings

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Past Versus Present

    More than any other time in history, consumer goods sales and marketing teams are leaning on intelligent systems to navigate change. CGT's Publisher, Albert Guffanti, asks Michael Shoemaker, director, Industry Market Development -- Distribution & Consumer Goods for Microsoft, to explain why yesterday's technologies don't match up to modern day business and consumer needs.
  • Budweiser Introduces New Can Shape

    The Anheuser-Busch Global Innovation Group has been investigating potential can innovations for several years.

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