CGT Archives

Supply Chain Outlook
Gartner is witness to many on-going supply chain transformations within the consumer products industry. Here are some common characteristics of supply chain leaders. Plus, Steutermann reveals four important thoughts for the coming year.
Coca-Cola Partners with HSN
The partnership will intertwine the Coca-Cola brand into HSNs programming events throughout the year and include the most extensive online store of Coca-Cola merchandise in the world, HSN merchandise added to the My Coke Rewards store for Coke fans, as well as engaging programming and unique multi-platform content throughout the year.

Newell Rubbermaid Accelerates Growth in China

For a number of years, the company's Tools and Fine Writing businesses have led the way in China, while its Commercial Products and Baby segments are making good progress. The company is now in a position to begin building its go-to-market system at scale in China, utilizing Shanghai as a key hub.
The Company You Keep

Werner Graf, CPG general manager at Tata Consultancy Services (TCS), reflects on leveraging client-vendor relationships for success.
The Big Three

Three big areas are allowing the consumer goods manufacturer to better know their shopper and consumer. Are you on top of these trends?
The Broken Road

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
Anheuser-Busch Produces Emergency Drinking Water

Anheuser-Busch will begin packaging 44,000 cases of emergency drinking water or 1,056,000 cans this week for residents impacted by Hurricane Sandy and other natural disasters.
Supply Chain Evolution

This month, Robert Byrne, president and CEO of Terra Technology, provides his perspective on how supply chains have evolved and what it will take to stay ahead of the curve.
Dove Markets to Men

Elway and Flutie's "Journey to Comfort" video series showcases how they understand the importance of caring for themselves and others.
Tides Colorful Campaign

Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.