CGT Archives

Recommended Reading for the CG Exec
Check out these two new books from CGT's advisory board members on how to success in the competitive consumer goods landscape.
Chobani Marketing Empowers Consumer Choice
In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.

Staying Relevant

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
L'Oreal Empowers Girls in Science

L'Oreal USA announces the official launch of www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M).
Post Foods Launches New Cereal Line

Post Foods, LLC, introduces new Great Grains Protein Blend cereal, which helps support a healthy metabolism.
Sara Lee Names Chief Innovation Officer

The candidate was recognized by Fast Company as one of The 100 Most Creative People in Business 2012.
Mondelez Partners with 9 Start-Ups for Mobile Pilots

Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile).
Chobani Opens World's Largest Yogurt Manufacturing Plant

Located in Twin Falls, Idaho, Chobani has invested $450 million to build this one-million-square-foot operation in less than 11 months. The company's presence in Idaho has already served as a catalyst for hundreds of new jobs and a significant positive economic impact in the region.
Growth in Uncertain Times

Mark Osborn of SAP details innovative ways in which consumer goods companies can capitalize on new market opportunities.
Supply Chain Outlook

Gartner is witness to many on-going supply chain transformations within the consumer products industry. Here are some common characteristics of supply chain leaders. Plus, Steutermann reveals four important thoughts for the coming year.