CGT Archives

Here to Stay
CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
The Innovation Solution
A sneak peek inside Praveen Gupta's new book on making innovation more pervasive, predictable and profitable.

Driving Retail Collaboration

Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.
The State of Facebook

Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street.
Montblanc Launches Facebook App

Montblanc announces the new Texas Children's Hospital "Wish Lantern" application on the official Montblanc Facebook.
Capri Sun's Monster-Sized Facebook Campaign

Kraft Foods launches the new Capri Sun juice drink Big Pouch with an over-the-top Facebook page featuring an attention-grabbing stop-motion monster video.
Mountain Dew Promotes Movie with Hub

Mountain Dew launched the highly anticipated DEWGothamCity.com, a hub including never-before-seen Dark Knight content.
Santa Cruz Organic Markets Sweet Deeds

Consumers are invited to become a member of the Sweet Deed Society on the Santa Cruz Organic Facebook page and nominate a friend who has done a good deed.
General Mills, Smart Balance Adopt New Web Marketing Capabilities

Using Swoop, General Mills and Smart Balance are able to present consumers who engage relevant information they would normally seek in a secondary search.
Amstel Light Savors Complexity

Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light's consumers and the beer itself.