CGT Archives

Amstel Light Savors Complexity
Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light's consumers and the beer itself.
Chasing Elephants
CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Lifeway Pilots Kiosks

The Chicago-based company is evaluating the concept with an eye toward possible expansion.
Dove Markets Real Women

For the first-time ever, every woman who uploads a photo will appear in a Dove ad, including online ads and a dynamic billboard in the world-renowned Times Square.
Direct POS Data Sharing

Jennifer Beckett, vice president of Sales & Marketing at Vendor Managed Technologies, Inc. (VMT), reveals how data sharing has drastically changed the collaborative analytics environment for retailers and suppliers.
PANDORA Goes Natural

The new collection, entitled "Floral Nostalgia," features more than 100 new jewelry pieces.
Drivers of Value

Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities.
Staying Power

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
Grey Goose Turns Cherry Red

In conjunction with the launch, GREY GOOSE Vodka premiered its national TV campaign in April on Comedy Central, ESPN, USA, TBS, TNT, ABC on Jimmy Kimmel, BET, among others.
Campbell Steps Up the Pace

Each of the salsas is inspired by the flavors and textures found in authentic Mexican restaurants and is intended to appeal to people who want to enjoy a dining-out experience in the comfort of their own homes.