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CGT Archives

  • Is your Brand Ready?: Steven Skinner, Cognizant Business Consulting

    Skinner reveals what itwill take for manufacturers and retailers to effectively connect to the shopperof the future.
  • Social Media Obsessed

    CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.
  • Clinique Unviels Consumer-Inspired Concept

    Inspired by today's woman and her shopping habits, the Clinique counter at Lord & Taylor Fifth Avenue utilizes modern design and technology to improve functionality and facilitate the Clinique service as you like it concept.
  • Luvs Diapers Get New Look

    P&G's Luvs baby diapers will offer consumers upgraded packaging features and a new Heavy Dooty Protection diaper design this fall.
  • Chef Boyardee Opens Club Mum

    Chef Boyardee, a brand of ConAgra Foods, launches an easy-to-navigate online community for moms to share insider experiences, ideas and helpful hints about family mealtime and other popular topics.
  • Truvia Launches National Ad Campaign

    The third largest brand in the U.S. sugar substitute category, Truvia natural sweetener, introduces the new multi-million dollar "Sweetness Stories" print, television, digital and social media advertising campaign.
  • P&G Initiative Makes Shopping Easier

    To make shopping for innovative products effortless and cost effective, the Procter & Gamble Company introduces the Have You Tried This Yet? initiative, which showcases original products that meet the consumers' everyday needs.
  • Smirnoff Globalizes Nightlife

    Inan ambitious move set to break new ground in nightlife experiences, one of theworld's leading vodka brands unveils the "Smirnoff Nightlife ExchangeProject".
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