ARTICLES BY THIS AUTHOR
- 11/17/2014
Energizer Gains An Analytics Advantage
Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way. - 11/17/2014
Global Digital Consumers
How will your company engage a billion new middle class consumers in emerging markets? - 11/17/2014
Nestle Delivers Speed to Insights
Nestle USA's retail partners have come to expect a high level of insight-driven information to drive growth, not only for the global company's diverse range of consumer products, but more importantly, for the strategies and plans that help grow their categories overall. - 11/17/2014
A Smashing Review
A new book from Supply Chain Insights Founder Lora Cecere uncovers actionable steps to align and balance the supply chain to drive value. - 11/17/2014
Dr Pepper's Social Media Explosion
With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million. - 11/14/2014
King's Hawaiian Boosts Market Presence
The Kings Hawaiian leadership team will implement RW3s Instore Execution and BI Suite across the organization to capitalize on opportunities beyond the shelf. - 11/14/2014
Mondelez to Invest $24M in Turkey
The investment is expected to increase capacity of its plant in Gebze, Turkey, to support growth in the company's global confectionery business, as part of its supply chain reinvention plan. - 11/14/2014
Pinnacle Foods to Acquire Garden Protein International
Pinnacle plans to invest significantly behind Gardein in 2015 to continue to expand the brand and leverage the complementary positioning of Gardein and Birds Eye in the marketplace. - 11/14/2014
Summer Infant Makes Two Executive Appointments
William E. Mote, Jr. has been appointed as the company's new Chief Financial Officer, and that Annamaria Dooley has been appointed as Senior Vice President of Product Development. - 11/12/2014
Mondelez Gets Emotional in Latest Campaign
Emotional connection is the focus of Cadbury Chocolates multichannel campaigns based on Idomoo Personalized Video.