ARTICLES BY THIS AUTHOR
- 11/5/2014
Snyder's-Lance Creates 'Better for You' Division
Snyder's-Lance, Inc. announces the creation of a new, "better for you" division as well as an increase in its investment in Late July Snacks, LLC a company in organic and non-GMO snacks. - 11/4/2014
Unilever U.S. Transforms Buttery Spreads Portfolio
The transformation is part of Unilever's commitment to deliver delicious, balanced foods made from real, simple ingredients that you can recognize, while continuously improving nutritional profiles and advancing sustainable sourcing. - 11/4/2014
Kimberly-Clark Completes Health Care Spin-Off
Kimberly-Clark Corporation completes the previously announced tax-free spin-off of its health care business, now known as Halyard Health, Inc. - 11/4/2014
Unilever Moves HR to the Cloud
A new tool is expected to deliver real-time analytics about its workforce of more than 174,000 people in 90 countries. - 11/4/2014
Eversight and McKinsey Partner for Trade Promotions
Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers. - 10/31/2014
Four Impactful Consumer Trends for 2015
Looking ahead, Mintel's trends analysts Stacy Glasgow and Jenny Zegler discuss the four key US consumer trends identified by Mintel as the most impactful for 2015 and what this will mean for both consumers and brands in the year ahead. Read on to learn how Get Smart, My Wallet, My Way, Fight for Your Rights and Gender Agenda will impact consumers and brands alike in the coming year. - 10/31/2014
Starbucks, Costa Coffee Lead on Social Media
Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch. - 10/30/2014
Anheuser-Busch Taps Tech for Consumer Connections
Utilizing Sprints M2M (wireless machine-to-machine) expertise and Mesh Systems cloud based IoT/M2M platform, Anheuser-Busch began installing interactive tap handles in bars and restaurants nationwide. - 10/30/2014
QVC Names EVP, Commerce Platforms
QVC's mobile commerce business has grown steadily year over year, currently accounting for 37 percent of U.S. e-commerce revenue in the second quarter 2014. - 10/30/2014
IBM and Microsoft Partner in the Cloud
As adoption of hybrid cloud computing accelerates, this relationship is expected to give clients, partners and developers more choice in the cloud, helping them drive new business opportunities, spur innovation and reduce costs.