ARTICLES BY THIS AUTHOR
- 10/1/2014
Nestle Board Creates Business Excellence Function
To take full benefit of its scale, the Nestle Board of Directors supported a proposal to create a new Executive Board function, Nestle Business Excellence, and to redefine Zone Europe and Zone Asia, Oceania and Africa (AOA). - 10/1/2014
Mondelez Taps Google to Accelerate Online Video Investment
This is part of the company's strategy to invest more of its media spending in digital and, in particular, online video. Globally, the company has committed to shifting 10 percent of its ad budgets to online video in 2014. - 9/30/2014
MIT Media Lab's David Rose to Keynote CGT's 2014 Consumer Goods Business & Technology Leadership Conference
Kellogg, Keurig Green Mountain, Kimberly-Clark, Tyson, Starbucks and more will gather in Orlando, Fla. on October 21-24 to explore "The Connected Company: Making Strategic Initiatives Work Across the Enterprise". - 9/26/2014
McCain Names New Canadian President
The executive brings to McCain more than 15 years of leadership experience in both mature and developing markets with expertise in the development and direction of growth strategies. - 9/26/2014
Hershey Completes Initial Purchase of SGM in China
China is Hersheys number one priority international market for growth. The company has increased its investment in China over the past several years and is one of the fastest growing confection companies in China. - 9/25/2014
Newell Rubbermaid to Open Global E-commerce Hub
The company will add more than 30 new positions, leveraging the wealth of high-caliber talent in this market. - 9/25/2014
The Consumer Goods Supply Chain Trifecta
Consumer product companies often strive to compete or differentiate on being really good, cost competitive or very fast. Historically, customers have paid a premium for quality or fast delivery. On the flip side, competing on low-cost was often affiliated with sacrifice in quality or speed of delivery. - 9/25/2014
Mondelez Appoints Chief Marketing Officer
In 2012, Dana Anderson was identified as one of the "100 Most Influential Women in Advertising" by Ad Age, and she was also the winner of the Ad Women of New York's "Changing the Game" award. - 9/25/2014
Yumi Ice Cream Company Empowers Sales
Yumi looked to provide its Territory Sales Managers with additional and more effective sales tools on a tablet devices allowing them to leave binders of printed price lists, planograms, and product information behind. - 9/24/2014
General Mills to Close Two Facilities
Closures of the manufacturing facility in California and yogurt facility in Massachusetts would have a combined impact on over 500 employees.