ARTICLES BY THIS AUTHOR
- 4/2/2014
VTech Names New President
The candidate will be responsible for sales, operations, human resources and marketing. - 4/2/2014
Mars Retail Group Inks Apparel Deal
Mars Retail Group announces it signed Mad Engine Inc. as a new licensee to produce a wide range of apparel that will express the colorful fun of the M&MS and SKITTLES Brands. - 4/2/2014
TerraCycle Makes More Factory Waste Recyclable
TerraCycle offers several Zero Waste Boxes that can help factories and manufacturing facilities reduce their environmental impact. - 4/2/2014
Church & Dwight Improves Forecast Accuracy
Church & Dwight chose Terra Technology after a successful pilot demonstrated a significant improvement in forecast accuracy, enabling the company to better predict and respond to consumer demand. - 4/2/2014
P&G Accelerates Innovation in Asia
The grand opening of P&Gs third high tech innovation center in the region will house 254 advanced research laboratories. - 4/1/2014
What does CX Mean for Manufacturers?
Competitive pressures and desire for more meaningful customer relationships are driving manufacturers to reconsider what the customer experience means. IDCs latest report revealed that the customer (however you define it) is varied and complex. Find out what else IDC uncovered, including reaching 5i customers, the role of social, mobile, big data and more. - 4/1/2014
How CPGs Can Differentiate through Digital Content
In the midst of private label popularity, limited brand loyalty, and increasing sales of items along grocers outside walls, like fresh produce, consumer goods brands face an ultimatum: develop strategies to stand out or risk losing sales. - 3/31/2014
WD-40 Unveils Latest Innovation
WD-40 Company develops the Telescoping Marksman Spout product for its 3-IN-ONE multi-purpose oil. - 3/31/2014
Goya Foods Announces Global Expansion
Goya Foods opens four new facilities in Texas, Georgia, California and New Jersey as part of a $250 million investment for a global expansion to support consumer demands of Goya's healthy product lines. - 3/31/2014
Mars Incorporated President to Retire
The company announces that Grant F. Reid, current Global President of Mars Chocolate, has been named by the Mars Board of Directors to take over the Office of the President on January 2, 2015.