ARTICLES BY THIS AUTHOR
- 8/8/2016
2016 Retail & Consumer Goods Analytics Summit Recap
Retailers and CG executives learned ways to better leverage advanced analytics and take decisive action to deliver results at the 2016 Retail & Consumer Goods Analytics Summit. Here are some highlights from the event. - 8/8/2016
Applegate Improves Marketing Through Quality Engagement
Using RevTrax technology to gather actionable data to improve its <em>Whats In Your Hot Dog</em> campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years. - 8/8/2016
Tyson Foods Fills Newly Created E-Commerce Position
Tyson brings on SC Johnson & Son's director, global ecommerce to fill its new position. - 8/8/2016
July/August 2016 Digital Issue: On the Horizon
<em>CGT</em>s Editor gives you a sneak peek into the trends and topics discussed in this month's issue. - 8/8/2016
2016 Consumer Goods Sales & Marketing Summit
Themed around understanding the 365-consumer, the 2016 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike. - 8/8/2016
Walmart Buys Jet.com for $3B
Wal-Mart Stores, Inc. and Jet.com, Inc. announce they have entered into a definitive agreement for Walmart to acquire Jet for approximately $3 billion in cash. - 8/8/2016
Business Value of the IoT
With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need. - 8/8/2016
Bear Naked Creates a Custom Experience
When Kellogg Co.s brand, Bear Naked, realized that its Food Forward Millennial consumers were looking beyond the cereal aisle for new food experiences also to explore new and different tastes and flavors the company launched Bear Naked Custom Made Granola. - 8/8/2016
Bud Light Creates a Social Campaign for Consumers
As part of its call to action, Bud Light worked with HelloWorld to create a site that allows consumers to sign up and receive customized out of office messaging promoting #RallyforHappyHour. - 8/5/2016
Nestle, Samsung Collaborate
Nestle and Samsung announce a research collaboration to explore the potential of nutrition science and digital sensor technologies to provide new insights into healthy living.