ARTICLES BY THIS AUTHOR
- 8/7/2016
Are Millennials Worth the Effort?
Even though many recent headlines about millennials carry a negative tone, as this generation matures, its no secret that their impact as both consumers and employees is being strongly felt, particularly by traditional consumer goods organizations. - 8/7/2016
Getting Advanced Analytics Right
Consumer goods companies get real benefit from their investments in advanced analytics when they get three things right: talent, technology and culture. - 8/7/2016
2016 Retail & Consumer Goods Analytics Summit Recap
Retailers and CG executives learned ways to better leverage advanced analytics and take decisive action to deliver results at the 2016 Retail & Consumer Goods Analytics Summit. Here are some highlights from the event. - 8/7/2016
Applegate Improves Marketing Through Quality Engagement
Using RevTrax technology to gather actionable data to improve its <em>Whats In Your Hot Dog</em> campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years. - 8/7/2016
Tyson Foods Fills Newly Created E-Commerce Position
Tyson brings on SC Johnson & Son's director, global ecommerce to fill its new position. - 8/7/2016
July/August 2016 Digital Issue: On the Horizon
<em>CGT</em>s Editor gives you a sneak peek into the trends and topics discussed in this month's issue. - 8/7/2016
2016 Consumer Goods Sales & Marketing Summit
Themed around understanding the 365-consumer, the 2016 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike. - 8/7/2016
Walmart Buys Jet.com for $3B
Wal-Mart Stores, Inc. and Jet.com, Inc. announce they have entered into a definitive agreement for Walmart to acquire Jet for approximately $3 billion in cash. - 8/7/2016
Business Value of the IoT
With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need. - 8/4/2016
Diageo Drops Guinness From its U.S. Beer Business Name
Global beverage alcohol company Diageo is changes the name of its U.S. beer business, announces new products, and appoints