ARTICLES BY THIS AUTHOR
- 8/17/2016
Electrolux Launches Competition To Find Next Food Innovation
Electrolux, which has pioneered home appliances for almost a century, has launched a new global competition, "Electrolux Ideas Lab: Let's bring healthy, home-cooked food to every dinner table." - 8/16/2016
7 Most Powerful Consumer Goods Brands
Each year, Tenet Partners determines the "Top 100 Most Powerful Brands" list based on high awareness and positive brand perceptions. This year the top two brands on the list are CG companies. Read on to uncover the top CG brands in each of the seven CG categories inlcuded. - 8/16/2016
10 Most Powerful Retail Brands
Take a look at first 10 retailers named to Tenet's annual "Top 100 Most Powerful Brands" report. - 8/15/2016
CGT Surveymonkey 08/16
- 8/11/2016
Stagnito, Edgell and Path to Purchase Institute Unite Under One Name
Going forward, the recently merged Stagnito Business Information, Edgell Communications and Path to Purchase Institute, will operate under the new name of EnsembleIQ. - 8/9/2016
Where Should CG Companies Focus Digital Efforts?
Editorial Advisory Board member Steve Sigrist,Vice President, Customer Service, Newell Brands,reviews how to make the customer the primary beneficiary of the digital experience. - 8/9/2016
Kroger Customers to Benefit From 84.51 and Market6 Merger
Wholly owned subsidiary of The Kroger Co., 84.51, will merge with Market6 to deliver a more personalized shopping experience for Kroger customers. - 8/9/2016
Think People, Not Product
Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts. - 8/8/2016
Are Millennials Worth the Effort?
Even though many recent headlines about millennials carry a negative tone, as this generation matures, its no secret that their impact as both consumers and employees is being strongly felt, particularly by traditional consumer goods organizations. - 8/8/2016
Getting Advanced Analytics Right
Consumer goods companies get real benefit from their investments in advanced analytics when they get three things right: talent, technology and culture.