ARTICLES BY THIS AUTHOR
- 8/16/2016
Heineken Taps Google for Mobile Platform
Heineken taps Google to power a bar and venue finder for Soccer supporters in the NYC area. - 8/15/2016
7 Most Powerful Consumer Goods Brands
Each year, Tenet Partners determines the "Top 100 Most Powerful Brands" list based on high awareness and positive brand perceptions. This year the top two brands on the list are CG companies. Read on to uncover the top CG brands in each of the seven CG categories inlcuded. - 8/15/2016
10 Most Powerful Retail Brands
Take a look at first 10 retailers named to Tenet's annual "Top 100 Most Powerful Brands" report. - 8/14/2016
CGT Surveymonkey 08/16
- 8/10/2016
Stagnito, Edgell and Path to Purchase Institute Unite Under One Name
Going forward, the recently merged Stagnito Business Information, Edgell Communications and Path to Purchase Institute, will operate under the new name of EnsembleIQ. - 8/8/2016
Think People, Not Product
Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts. - 8/8/2016
Where Should CG Companies Focus Digital Efforts?
Editorial Advisory Board member Steve Sigrist,Vice President, Customer Service, Newell Brands,reviews how to make the customer the primary beneficiary of the digital experience. - 8/8/2016
Kroger Customers to Benefit From 84.51 and Market6 Merger
Wholly owned subsidiary of The Kroger Co., 84.51, will merge with Market6 to deliver a more personalized shopping experience for Kroger customers. - 8/7/2016
Bear Naked Creates a Custom Experience
When Kellogg Co.s brand, Bear Naked, realized that its Food Forward Millennial consumers were looking beyond the cereal aisle for new food experiences also to explore new and different tastes and flavors the company launched Bear Naked Custom Made Granola. - 8/7/2016
Bud Light Creates a Social Campaign for Consumers
As part of its call to action, Bud Light worked with HelloWorld to create a site that allows consumers to sign up and receive customized out of office messaging promoting #RallyforHappyHour.