ARTICLES BY THIS AUTHOR
- 11/20/2013
PGT Healthcare and Swisse Wellness Join Forces Globally
The agreement will make the Swisse Wellness range of vitamins and supplements available in Europe, Asia and Latin America over the next few years. - 11/19/2013
Unilever Agrees to Sell Three Brands
Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount. - 11/18/2013
Building Brand Advocacy through Digital Consumer Engagement
With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers. This month, we asked Cassandra Moren, senior director, CG & Retail Solutions Industry Marketing, Oracle, to weigh in on this unstoppable trend. - 11/18/2013
Newell Rubbermaid Makes a Social Impact
United and energized by social media sharing, more than 1,200 Newell Rubbermaid employee volunteers participated in its first-ever global philanthropic partnership with Habitat for Humanity International. - 11/18/2013
The Reputation Imperative
As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it. - 11/18/2013
McCormick Leaves a Mark on Consumers
McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off. - 11/18/2013
Happy Thankgivukkah!
<em>CGT</em> Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 11/18/2013
Kellogg Keeps Digital Shoppers in Mind
It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program. - 11/18/2013
Oh, There's No Place Like a Phone for the Holidays
Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels. - 11/18/2013
Kraft Foods Achieves Active Execution
In order to grow market share, the company embarked on a mobile solution strategy in March 2007 that would abandon its 100 percent paper-based retail execution system.