ARTICLES BY THIS AUTHOR
- 11/18/2013
McCormick Leaves a Mark on Consumers
McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off. - 11/18/2013
Happy Thankgivukkah!
<em>CGT</em> Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 11/16/2013
Kraft Foods Canada Improves Packaging Line Efficiency
In order to address allergen management concerns, Kraft Foods Canada scans each label after it has been attached on the packaging line to ensure that it matches the package contents. But the laser scanner type ID readers used in the past to inspect the company' barbeque sauce products were subject to read failures. Find out how Kraft solved the problem by switching to image-based DataMan 300 ID readers. - 11/15/2013
Kimberly-Clark Pursuing Spin-Off Of Health Care Business
A spin-off would create a stand-alone, publicly traded health care company with approximately $1.6 billion in annual net sales and leading market positions in both surgical and infection prevention products and medical devices. - 11/13/2013
AkzoNobel Taps Data for Forecast Accuracy
The global paint and coatings company uses Terra Technologys solution to reduce forecast error by an additional 25 percent. - 11/13/2013
Bolthouse Farms Tests New Marketing
A new social media engagement program scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use. - 11/13/2013
Revlon Names President and CEO
The new CEO joins the company as part of its recent acquisition of The Colomer Group, and comes from prior roles at Reckitt Benckiser, J&J and P&G. - 11/13/2013
Starbucks to Pay $2.7B to Kraft
The independent arbitrator in the dispute between Kraft Foods and Starbucks Coffee Company ruled that Starbucks must pay more than $2.7 billion in total cash compensation for its unilateral termination of the companies' coffee contract. - 11/12/2013
Quaker Oats Brand Mascot to Support Movember Movement
"Larry the Quaker Guy" grows a mustache to raise awareness for men's health cause. - 11/12/2013
Why Women Matter in Consumer Goods
There is no industry where women play a more dominant role as workers, producers and consumers than the retail and consumer products industry. However, a new report shows that the number of women that sit on the boards of consumer goods and retail companies is not where it needs to be given women's aggregate market impact.