ARTICLES BY THIS AUTHOR
- 9/13/2013
CleanWell Challenges Consumer Convention
CleanWell Company Founder and Chief Scientist Dr. Larry Weiss explains how the company is poised to radically transform the entire cleaning category with a big push from consumers who share the universal desire for better, safer products. - 9/13/2013
Best Face Forward
Eric Seiberling, marketing director for the Consumer Packaged Goods-Retail Industry for Dassault Systmes, explains how consumer goods manufacturers and retailers can work together to create better shopper experiences. - 9/13/2013
Yankee Candle Offers Stress-Free Innovation
The new line from The Yankee Candle Company, Inc. aims to offer a custom blending ritual experience to relax and unwind. - 9/13/2013
Elmer's Products is Open to Ideas
Elmer's Products, Inc.'s Director of Innovation and New Business Development, Joe Wetli, details how innovation efforts have changed dramatically over the last two years. - 9/13/2013
Hormel Innovation is Under Wraps
Hormel Foods aims to energize the protein-based snack category with the launch of Hormel REV wraps. - 9/13/2013
P&G Uses Predictive Analytics for Energy Savings
After deploying Jones Lang LaSalle's (JLL) IntelliCommand smart building management technology in a test group of laboratories, offices and manufacturing facilities, P&G's initial investment in the technology was returned within the first three months of energy cost savings. - 9/13/2013
The Creative Spirit
While people may debate "nature versus nurture", the right environment can help stimulate creative thought and collaboration that leads to breakthrough innovations. - 9/12/2013
PepsiCo Recognized for Sustainability Efforts
PepsiCo is named to 2013 Dow Jones Sustainability Index and releases its Corporate Sustainability Report and Global Reporting Initiative report. - 9/12/2013
Spring Mobile Solutions Names SVP Operations
The former Unilever executive brings extensive experience in business operations, change management, IT and systems implementations, in addition to deep CPG experience. - 9/12/2013
Mondelez, Twitter Team for Marketing
Twitter will have dedicated Mondelez International teams in Brazil, India, the United Kingdom and United States, to deliver real-time marketing solutions.