ARTICLES BY THIS AUTHOR
- 9/17/2013
The Dangers of Siloed Product Content
To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success. - 9/17/2013
Pepsi Names Marketing Lead on Colas
Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture. - 9/17/2013
Post Holdings to Acquire Pasta Company
Post will acquire Dakota Growers, a company in the approximately $5 billion North American pasta market, with leadership positions in the private label retail, foodservice and ingredient channels. - 9/16/2013
Dixie and Dawn Outrank Apple in Brand Strength
Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple. - 9/13/2013
AVT Creates Joe on the Go
AVT, Inc.'s expansion into Korea is expected to provide significant new revenues. - 9/13/2013
Finding Balance
<em>CGT</em> Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 9/13/2013
Muller Yogurt Demonstrates a Passion for Flavor
Muller Yogurt makes its national debut introducing four new flavors in time for summer, touted by new Mom and actress Malin Akerman. - 9/13/2013
CleanWell Challenges Consumer Convention
CleanWell Company Founder and Chief Scientist Dr. Larry Weiss explains how the company is poised to radically transform the entire cleaning category with a big push from consumers who share the universal desire for better, safer products. - 9/13/2013
Best Face Forward
Eric Seiberling, marketing director for the Consumer Packaged Goods-Retail Industry for Dassault Systmes, explains how consumer goods manufacturers and retailers can work together to create better shopper experiences. - 9/13/2013
Yankee Candle Offers Stress-Free Innovation
The new line from The Yankee Candle Company, Inc. aims to offer a custom blending ritual experience to relax and unwind.