ARTICLES BY THIS AUTHOR
- 9/12/2013
Abercrombie & Fitch Expands Cloud Supply Chain
The apparel and retail company will orchestrate global trade on an automated cloud platform from GT Nexus that helps to connect buyers, sellers and service providers. - 9/10/2013
Walgreens Buys 76 Kerr Drug Stores
The acquisition advances Walgreens' strategy to deliver the Well Experience for customers by expanding its presence in North Carolina, a fast-growing market. - 9/10/2013
Hillshire to Acquire Jerky Brand
President and CEO Sean Connolly says the transaction provides an entry point into the attractive dried meat snacks category. In related news, Sally Grimes adds President, Hillshire Brands Gourmet Food Group to a long list of responsibilities. - 9/9/2013
Optimizing Brand Value: How Multidomain MDM Helps CPG Manufacturers Compete in the Aisle and Hearts of Consumers
All brands want to achieve the instant recognition of Coca-Cola, Starbucks or Gillette as customers respond instantly to these brands, reliving everything that is special about them.But a brand is more than a recognizable logo or specially designed symbol. Its a mirror of how customers perceive a company, and those perceptions reflect the value customers place on the products or services that company provides. - 9/9/2013
Hostess Enlists Accenture for Re-Launch
Accenture designed, built, and implemented a new operating model for Hostess Brands, including a new distribution system and IT systems, across all aspects of the Hostess Brands enterprise, including the sales and marketing, merchandising, manufacturing, finance and order management functions. - 9/9/2013
Big Data Spending to Reach $114B in 2018
Global spending on big data by organizations will exceed $31 billion in 2013, finds a new market forecast by ABI Research. Interestingly, significant overspending is on salaries, as organizations turn to data scientists and other specialists to leverage big data in the first place. - 9/9/2013
Accenture, SAP Partner for CMO Solution
The new cloud-enabled solution is expected to address challenges in the Retail and Consumer Goods industries. - 9/5/2013
Take the Next Step: Adaptive Analytics
Big data combined with current analytical capabilities puts us in control of backhoes relative to the shovels we dug with not long ago. The power we could and should have through these tools is great, but in many cases we fail to grasp the tools that are readily available to us. - 9/5/2013
Campbell's and GMCR Bring Soup to Keurig
Campbells Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbells soups that can be prepared at the touch of a button in Keurig brewers. - 9/4/2013
Target App Updates Boost Mobile Experience
Target is rolling out a series of updates to the Target app this fall, including location-based and in-store features designed to enhance the in-store experience.