ARTICLES BY THIS AUTHOR
- 7/25/2013
Campbell to Launch Over 200 New Products
Campbell Soup Company expects to launch more than 200 new products in fiscal 2014 as the company strengthens its core businesses and expands into higher-growth spaces, including new consumer segments, categories and geographies. - 7/25/2013
Stuart Weitzman Taps Solution for Facebook Growth
Luxury brand Stuart Weitzman, uses SocialFlow to execute its Facebook campaigns to shape its international retail strategy. - 7/24/2013
Starbucks, Danone to Debut New Products
The new specialty yogurt products starting with a ready-to-eat Greek yogurt parfait will debut in U.S. Starbucks stores and grocery channels followed by additional regions around the world. - 7/23/2013
HighJump Software Acquires Evenex
The acquisition of Evenex extends HighJump Softwares EDI capabilities into the EMEA region. - 7/23/2013
Flowers Foods Completes Hostess Acquisition
The acquisition includes 20 bakeries; the Wonder, Merita, Home Pride, Butternut, and Nature's Pride brands; and 36 depots from Old HB, Inc. (formerly Hostess Brands), for $355 million. - 7/23/2013
Top 5 Social Media Marketplace Trends
The Internet, including social media, is increasingly at the heart of everything people do, changing the way consumers interact with one another and the commercial world around them. Expert social media analysts from Mintel announce the top five trends in online consumer marketplace behavior, including their impact on the current social media marketplace. - 7/23/2013
Crocs Deploys Traffic Analysis Solution
The company selects ShopperTrak to provide retail traffic counting and analytics in locations worldwide. - 7/19/2013
Retailers Shift Digital Marketing Spend to Mobile
As consumer adoption of smartphones and tablets in the United States reaches critical mass, retailers are eagerly looking for ways to optimize their digital marketing campaigns across various devices. And, 40 percent plan to hire for open positions in marketing analytics in 2013, reflecting the need to wrestle down volumes of marketing data to create more effective interactions and an improved customer experience. - 7/18/2013
A&P Uses New Portal to Share Big Data
A new cloud-based portal enables retailers to share their proprietary data including point of sale, inventory, loyalty and more with their supplier partners. - 7/17/2013
P&G Expands Tide Dry Cleaners Stores
The new store applies Tide's 60 years of fabric-care experience, GreenEarth cleaning technology and concierge services to meet customers' needs.